Complete website redesign for the Downtown New Westminster Business Improvement Association (Downtown New West BIA).
Research, Wireframes, Mockups, Design
The goal of the website redesign was to modernize the aesthetic, to be responsive for a variety of screen sizes, and to improve the user experience by helping users explore local businesses and events in Downtown New Westminster. The redesigns will be integrated to a new content management system that will be developed by an external team of developers.
I’ve redesigned the navigation menu to consist of 6 tabs with sub-navigations in order to organize the different content sections on the website. There are over 400+ business members within the association and each of these were reorganized into one of 8 categories: Eat, Shop, Play, Stay, Live, Learn, Work, Say I Do.
I’ve created high fidelity wireframes to map out the new website structure and page layouts. This would allow me to improve the user experience by easily organizing a large amount of content in a digestible manner. Example – Home page wireframes: The first section consists of a splash image showcasing recent events in Downtown New West and below are 4 sections (Businesses, Events, Blog, and Social), each highlighting different areas for the user to explore the website.
15% increase in traffic within 2 months of launch date
bounce rate reduced by 5% within 2 months of launch date
Increase page views and click through on business directory validating the improved user experience for discovering new events and business directory